FINDING DON QUIJOTE
INFO
In 300 years, when Tokyo is overgrown with vegetation and taken over by Japanese discount corporation Don Quijote, a new wayfinding and signage system will be necessary to help citizens navigate the city. Don Quijote rolls out this new identity to stay profitable and maintain authority.
[2024]
CATEGORY
Visual Identity
Spatial Design
Print
TOPIC
Art & Culture
Retail
Public Spaces
At the turn of every corner, the Tokyo streets will be filled with the sound of the Don Quijote theme song, “Miracle Song,” along with chattering, wild animals and insects, and various advertisements, emulating the crowded characteristics of the stores.IMMERSIVE AUDIO
•.°
CONTACT
GRAPHIC DESIGNER and ART DIRECTOR based in NYC.
Previously at Coach, Du & Berry, & F@B.
leslieberumenflores@gmail.com
EMAIL, LINKEDIN, ARE.NA
Specializes in BRANDING and VISUAL IDENTITIES, with experience in photo direction, type, motion, web, spatial, and editorial design.
Open to freelance and collaborative projects.
Last updated on 2/2/26.